EPOCA’s Strengths in Qualitative Research
1. Recruitment
We have developed an in-house recruitment panel with a highly detailed database to precisely target the client’s requested samples. Day in and day out, our specialized team is committed to building a relationship of trust with our panel physicians, providing attentive care to meet their needs. The trust we have earned through our relentless efforts reflects the WEIGHT we place on the PROMISES we make.
2. In-depth probing
By strategically taking a big-picture approach in areas such as discussion guide development, our dedicated moderators uncover deep insights, leading the client towards solutions and revealing the next action to take.
3. Exceptional analytical capabilities
With a project leader involved in all steps of the research, and a dedicated analyst for each project, we ensure a multifaceted analysis of qualitative data. With a focus on the process, we contribute to achieving effective solutions.
Meet Specialist TEAMS
Our services cover every portion of the research, from research planning to fieldwork and analysis.
Our vast experience highlights our strengths in a wide variety of fields and methodologies, including qualitative and quantitative research.
Our interviews are conducted by dedicated moderators who contribute reliability and expertise.
EPOCA has a team of English-native and bilingual staff with expertise in medical market research to ensure highly specialized, locally-adapted research, reflected in the translation of materials and related services.
Team Profiles
Research Planning & Analysis
Research Planning Team
The Research Planning Team assigns a project leader to oversee every aspect of domestic projects, from the planning phases through analysis.
The same project leader manages each project from start to end, ensuring consistency and quality in research design, data analysis and recommendations based on results.
The staff bring fresh perspectives and added value to each project with their diverse backgrounds, including those with specialized medical certification and an MBA degree.
We deliver reliable data based on our extensive research experience and produce strategic recommendations grounded in our analysis. From the initial phases through project completion—and even after, when the need for follow-up analysis arises—we will closely as partners with our clients, guiding the project to success.
Analysis Team
Our Analysis Team’s role in our research projects spans from data aggregation and analysis to drafting reports.
1. Data Aggregation and Analysis
Our highly-experienced team analyzes the data from multifaceted perspectives, demonstrating a firm grasp on each disease area and market trends.
In quantitative surveys, we ensure data quality by thoroughly reviewing the collected data and excluding invalid entries before proceeding with aggregation.
In qualitative studies, in addition to analyzing the respondents’ statements, we delve deeper to uncover the underlying needs based on the broader context.
2. Drafting reports
Our analysis goes beyond summarizing research results: We uncover deeper insights behind the data and deliver concrete action plans and strategic recommendations.
Global Research
EPOCA’s Global Research Team conducts studies on pharmaceutical products and medical devices commissioned by global pharmaceutical manufacturers and research agencies in a wide variety of disease fields, including cancers, dermatology, psychiatric diseases and more.
Our scope extends to a wide range of products—not only those currently in the market, but also new medications in development and those being considered for alternative uses. We offer a vast array of research methodologies—such as acceptance research and concept studies—tailored to meet our clients’ needs, and strive to support the successful market introduction of these products.
Our internationally diverse team includes American staff and bilingual Japanese staff with clinical experience abroad, collaborating to adapt research design and execution tailored to the Japanese market. This care begins from the costing phase, where we carefully consider and propose the ideal subjects and sample sizes to ensure optimal research specifications.
The drafting and translation of reserch materials, including screeners and discussion guides, are carried out by an in-house team well-versed in market research, ensuring optimal quality.
The Global Team can deliver flash reports and summaries in a timely fashion, enabling clients to quickly gain insight into results. We leverage our deep understanding of the Japanese market and healthcare system, providing thorough support to ensure our overseas clients fully grasp the nuances of the Japanese market.
Information Management (Database/Fieldwork)
Database Team
Our Database Team is responsible for managing and maintaining internal data, as well as overseeing recruitment panels for all studies. We closely monitor the ever-evolving societal landscape and trends in the medical field, collecting and analyzing the latest information to support EPOCA’s research activities.
Fieldwork Team
Led by a team of managers with extensive fieldwork experience, our Fieldwork Team ensures optimal performance, adapting flexibly to the needs of each individual project.
Our Tokyo office is equipped with an interview room for conducting in-person interviews, and in response to the COVID pandemic, we quickly adapted to implement a system for online interviews. For global projects, we provide sim-trans support at both our Osaka and Tokyo offices.
Our interviews are conducted by highly experienced, dedicated moderators, whose precise understanding of the client’s core needs is reflected in the details of our reports. We prioritize providing the best possible experience for our respondents, enabling us to ensure optimal results, client satisfaction and maintenance of high-quality standards.